To use the concept of reciprocity in your business you require to understand a little bit about human behavior. Never distribute more than you should– remember it’s a company, not a charity organization. Your focus for that reason should be to produce that sensation or desire to return the kindness received. If you’ve had the ability to accomplish that you will begin to see an upward trend in sales.
Below are a few suggestions that can assist you in using the concept of reciprocity in your business:
Make the first relocation
It’s always better to be the one starting the act of giving. You stand a much better opportunity of getting a favorable action when you take the first relocation. And your ‘present’, whatever it is, need to stand out from the crowd. Providing the very same complimentary deal as your competitors will not make a fantastic impression. Thus, it will not get you the response you desire (particularly more sales).
Don’t wait until a consumer decides to purchase prior to you make them a deal. While giving something free of charge at the end of a sale is great, it must in fact be done method prior to that, basically before any transaction has happened.
Keep the communication channel open
A lot of companies make the mistake of abruptly cutting ties with consumers after a sale is finished. The issue with this is that the customer feels that you are just in it for the money, that you don’t care about them or their requirements, which results in them moving to your competitors.
You ought to strive towards cultivating a long-lasting relationship with your clients. It puts not just your brand name in their subconscious, however too creates a real loyalty toward your company whereby the idea of transferring to another brand can produce an anxious feeling or sense of guilt– a clear case of the principle of reciprocity at work.
Prevent using gifts
It’s typical to see services provide gifts to clients. Yes, it’s a service, but customers are human– they can perceive covert intentions behind presents regardless of how well-wrapped such presents might be.
You should instead produce a system where your customers have the ability to easily remain in touch with you. For instance, a newsletter where you can use exclusive discounts, rewards, product updates, etc. While these are not ‘gifts’ per se they still are something of value you are providing to your clients that others would not have access to. Keep in mind, the principle of reciprocity has to do with offering without having any intent to receive.
Offer unsolicited help
When you head out of your method to help a customer with a challenge that is unrelated to your business you are investing ahead in yours. Clients never forget brands that supplied support to them when they remained in alarming requirement.
For instance, if you have an online shop you can produce material that can help clients in their everyday service activities. Nevertheless, make sure that you plainly identify your target market so that you can discover the best method to help them. If for example you’re targeting nursing mothers you can consider providing ideas on how to get a better night’s sleep.
