What Is The Wholesale Formula?

The Wholesale Formula is an online training program designed by Dan Meadors and Dylan Frost, two successful Amazon sellers who have collectively generated over $36 million in sales on the platform.

The course focuses on establishing a wholesale business on Amazon using the Reverse Sourcing Wholesale method, where profitable products already sold on Amazon are sourced at wholesale prices from the manufacturer and resold for a higher profit margin. The Wholesale Formula provides a step-by-step guide, covering everything from finding suppliers to shipping items to Amazon fulfillment centers, using proven techniques that eliminate the need for trial and error.

Wholesaling and Private Label compared:

Wholesaling involves purchasing products from a supplier and reselling them on Amazon for a higher price without owning the brand or product labels.

With private labeling, you create your own brand or product label and have it manufactured, giving you ownership of the brand, but making it less recognizable compared to established brands.

Wholesaling and Retail Arbitrage compared:

In wholesaling, you work directly with the manufacturer to replenish stock when necessary.

Retail Arbitrage involves buying products from retail stores and reselling them on Amazon, but finding new inventory is required as the same deals may not be available.

Who Created the Wholesale Formula?

The Wholesale Formula was created by Dan Meadors and Dylan Frost, two successful Amazon sellers. Dan lost his job in 2011 and dedicated himself to growing his part-time Amazon business full-time.

Despite challenges, he persevered and achieved success with his Amazon venture. Dylan, who aspired to be a postal worker, was unsatisfied with his low-paying job and partnered with Dan in their Amazon business.

Their combined effort has generated over $36 million in sales on Amazon. When choosing a training program, it is important to consider the reputation and track record of the creators.

In the case of The Wholesale Formula, it is taught by experienced Amazon sellers who have achieved substantial success, making it a credible and trustworthy option compared to self-proclaimed “gurus” with less experience.

Who is the Wholesale Formula For?

The Wholesale Formula is ideal for individuals seeking an online business opportunity beyond affiliate marketing or blogging.

It’s designed for those who have an interest in Amazon FBA but lack a clear understanding of how it operates.

Whether you’re a beginner or lack prior experience with Amazon, this program provides step-by-step guidance and does not require any special skills.

If you’re willing to invest the effort, this course could help you achieve financial success.

Regarding legitimacy, The Wholesale Formula is a legitimate program. The creators, Dan and Dylan, have a proven track record of success in their Amazon businesses and the course is based on their proven methods.

They have also received positive feedback from their students who have seen success from using the strategies taught in the program.

What is the Potential Earning from the Wholesale Formula Course?

Your earning potential depends on various factors, including your investment and effort. The course promises that some students have earned back their course fee within a month, but results may vary based on product choice, demand, profit margins, and other factors.

The Wholesale Formula provides comprehensive guidance to help you maximize your earnings potential.

What Does the Course Cover?

The Wholesale Formula course consists of 5 modules and over 90 videos. The modules cover the following topics:

Getting Started – A comprehensive overview of the basics of reverse sourcing wholesale.
Product Analysis – Techniques to identify potential winning products on Amazon, understand the “Buy Box,” and analyze competition, sales rank, and more.
Scouting – Overview of the TWF Scouting and Sourcing application, as well as tips on using Leaf Sourcing, Amazon Filtering, and the Jungle Scout tool.
Value Propositions – Strategies to secure approval from even the largest brands.
Sourcing – Step-by-step instructions on how to successfully contact brands and negotiate the best prices.

The training is delivered through video, using an over-the-shoulder approach for a real-time, hands-on experience.

Are All the Modules Available After Enrollment?

The availability of modules in The Wholesale Formula course is not immediate after enrollment. Due to its small group structure and limited availability once a year, training is done in a phased manner, with the first two modules accessible right away and the remaining ones released gradually.

How Much Does The Wholesale Formula Course Cost?

The cost of the course can either be paid in a one-time up-front fee of $2997 or in four monthly installments of $874, totaling $3496. It is advisable to opt for the one-time fee if possible as it ends up being $499 cheaper than the payment plan. There is also an option to split the payment between two credit cards for the one-time fee option, which is helpful for those who want to share the course with someone else. In case you enrolled with the payment plan but later wish to switch to the one-time fee, you can do so by contacting support.

What is the Refund Policy?

The Refund Policy of The Wholesale Formula has some restrictions. If you make a one-time payment, you can receive a full refund within 30 days of enrolling, with no questions asked. However, if you choose the payment plan option, even if you request a refund within the first 30 days, you will not receive a refund. Instead, your remaining 3 payments will be canceled, but you will still lose $874.

It’s important to consider that if you are already considering a refund before purchasing the course, you may not be fully committed to it. It’s recommended to only enroll if you’re fully invested in the training.

Is The Wholesale Formula Worth the Investment?

Yes, The Wholesale Formula (TWF) is worth it if you’re willing to put in the effort. The founders of TWF have successfully sold over $36 million in products on Amazon using this system, and they offer the same roadmap to their students. It’s a proven formula with a track record of success not only for the founders, but also for TWF students.

If you’re seeking to start an Amazon FBA business and are prepared to invest time, money, and effort, then TWF is worth considering.

Is TWF Superior to Other Amazon Courses?

There are other Amazon courses available, but TWF is better than most. Other prominent courses in the Amazon FBA space include Amazing Selling Machine and Marketplace Superheroes.

What sets TWF apart is its focus on wholesaling from manufacturers and big brands. Unlike many other courses that cover private labeling or arbitrage, TWF specializes in wholesaling.

What is the Timeframe for Implementing TWF? 

The timeline for implementing the knowledge gained from The Wholesale Formula (TWF) depends on you, as the training material is available 24/7 for you to study at your own pace.

TWF functions like a college course, with a new class starting every time enrollment closes (which is once a year at most). You’ll receive the first two modules upon enrollment, with the rest released over 6 weeks so you’re not overwhelmed. This means you can start your business in about 9 weeks.


Is TWF Sharing Allowed? 

Yes, you can share your course login with one other person, such as a spouse or business partner. This is a unique feature of TWF and allows you to split the cost of the course.


What is the Initial Budget for TWF? 

You should plan for an initial budget of at least $2000 for inventory to start your Amazon FBA business with TWF. However, some students have achieved success with less.


What Support is Available with TWF? 

TWF offers excellent support to ensure your success. With your subscription, you’ll have access to a private Facebook group where all your questions will be answered promptly. Additionally, there’s a bi-weekly Q&A session with coaches where you can ask questions face-to-face in a virtual environment. You can also get support through email for technical issues. If you miss a live training session, don’t worry, as they’re recorded for later viewing.

If you need additional support, you can subscribe to one-on-one coaching with a TWF instructor (for a fee). The coaches are making 6-7 figures in their Amazon business, so their advice is valuable. However, support is already comprehensive with the course, so one-on-one coaching may not be necessary for everyone.

Is The Course Suitable for Beginners?

The Wholesale Formula course is ideal for beginners. It’s designed to be accessible and easy to understand, even if you have no prior experience with Amazon FBA. The instructors provide a comprehensive, step-by-step guide, making it easy for anyone to start selling on Amazon after completing the training.

Can The Wholesale Formula Training Work Outside of the USA?

The Wholesale Formula is also suitable for international students. TWF has a global reach, with successful students from around the world. This is because Amazon operates over 15 online marketplaces worldwide, offering the opportunity to sell in any country, from anywhere.