We’re going to take a look at why it’s necessary for you to have a company strategy. What you need to start considering as you develop and develop your service plan. We’re going to take a look at four main points.
I’m going to speak to you about building a home:
Planning stages of constructing a home;
Before the book writing process;
Throughout the book writing process; and
After the book writing process
All these things are essential as you take a look at developing a company strategy around composing your book.
We’re going to make it easy. This is not going to be a super in-depth, in-depth business strategy and outline.
It’s really about providing you some things to consider before you write a book. You require to have some strategy like a napkin plan at least or an index card strategy before you head out and you understand to write this book.
Initially, start out with point top, which is building a home
If I’m aiming to construct a house and you walk in, there’s an architect there, and he stated I’ll develop you a home send me a look for $500,000 or 2 million dollars and I’ll create something.
How do you know what he develops is going to resemble what you’re looking for?
Rather, you can create a little bit of a layout. You’re trying to find out your home structure and established to be a certain method. Start constructing things through a strategy.
If you do not have a plan, you won’t understand if he’s not just going to develop you a little trailer house and get that setup. You simply paid an entire lot of cash for a trailer.
You have a plan prior to you set out to construct a home depending upon what you want it to look like. For some people, they want to have a very basic home. For other individuals, they ‘d desire two-car garage on the side. You got to have some strategy prior to you enter into it, however otherwise, you’re just entering completely blind.
Having a strategy in mind will get you the preferred result or a minimum of sort of somewhat what you’re searching for. Possibly the intricacies of the paint color or the kind of tile that you use because home is going to be a little bit different or modifications with what’s offered. But overall, a minimum of you have some basic guideline or concept of what you’re searching for.
That’s the exact same thing as when you’re aiming to compose your book.
If you do not have a plan around composing your book, you may not get the desired results towards the end.
When it concerns the book writing process, I look at it as a spectrum. When we look at it as a spectrum have it in three parts, we have this prior to principle, we have this during, and we have the after part. These are the 3 areas that were focusing on as we’re composing and producing our book.
When we go to the previously area
You got to think about a number of various points.
You may consider these 3 things:
Audience
How to get traffic
How to do the marketing or promotion
All these things might be things you require to think about. I’m not saying you need to figure every single thing out to the tee and be very analytical about it, however at least get your brain to start thinking about these things. What’s going to be my audience, who is going to be my audience, how am I going to get that audience, where am I going to find them, how do I explore with that audience if this is the best subject.
The traffic once again begins spreading out that into other areas. Where and what websites I’m going to use? How am I going to get the traffic and resources to hit my sales page?
The marketing. What is the marketing and promo that I’m going to do?
The next part would be throughout the composing procedure
These might be the important things you got to think about as you’re writing.
What’s going to be my strategy or a storyline?
What am I writing about? It has to relate back to the audience.
How am I going to write about it you understand?
How am I going to get it done? On paper? Is it going to be through dictation? Is it going to be through just typing it? Would someone else go to ghost compose it?
How do I prove it? Who’s going to edit this book? How do I get the modifying done?
You got to think about a plan. You might have a mind map: here’s the central topic and here’s all the other little topics or subchapters there that go with the book. And then, how do I compose it, proof it, modify it, create the covers, and do all the design work that’s essential inside the book to get it to completion. This is during the writing procedure or this production procedure.
And after that, finally, the last step, what’s going to happen after I get done writing this book?
There’s going to be a great deal of things that go here, probably more so than the prior to part and even the during part.
You might say:
How am I going to offer it?
How will I publish it?
How is that going to work?
How will I develop the site that’s going to work or produce the checkout?
How am I going to take the payments for that?
How am I going to produce upsells?
Is there going to be a video to market or promote the book?
Who’s going to compose that sales copy?
All of these things require to be taken into consideration how about let’s discuss here down here email how about an email newsletter list or what emails are you going to send
All of those things need to be considered.
How about the funnel or the sequence that people will go through? Again, to do the check out prices page. Are there going to be bulk purchases? Will you do any bonuses with that book? Like, buy ten copies of the book to provide to your pals, and I’ll send you a video or course or another thing with that also.
These are all things you’re thinking about, and you can see it’s much more work after. How will I get the testimonials or video reviews or reviews that’s even tougher? People aren’t always tech-savvy to send those things.
Is someone going to you understand to promote your book too? How about the affiliates? How will you manage those affiliates?
When you’re done composing the book, you got to figure out how you are going to disperse it, the file formats, all these examples and you can see these all collaborate.
This helps you fine-tune to find out what it is that’s going to occur with that broad view. Think of this as your huge plan for the marketing for the book prior to you even get into composing it. You have actually a rather anticipated outcome.
Sometimes, things do change, and the plan will get modified and changed, but in general, a minimum of, this gets you moving in a needed direction that you desire.
